What do you want do?

IDEA: What next?

So you have a brilliant business idea that will impact people’s lives.

The first question that some ask is, “how much money can you make?”

The second is usually, “how do you make it work?”

When I was in between dreams, I was consulted by the same person for two different paths. There was one thing in common with the two different paths… you have to have smart, supportive people around you in order to be successful.

Anyone who is successful has a team of smart, positive, supportive people around them. Even if their business is an individual performance or service, they have a team that helps in specific areas in order to have a successful company or career.

For example, when I was playing golf I had a physio, swing coach, short game coach, business manager, course management coach, sports psych, biomechanist, agent and a club tech. This was my board of directors.

Ely Callaway found smarter people than he to help him build the most successful golf company in history. He did it without giving them large salaries or expense accounts. He gave them ownership based on performance - stock options.

The key to having a great company is finding your mission and sticking to it until it is revealed that the mission has changed.

I have a close friend and hopefully successful client that is working on her mission statement for her company. She has the conceptual idea with many dynamic parts. The next step would be the mission statement for the why and what of it all.

The idea is based on making people’s lives better.

One of the best things that I have learned in business is that you have to help everyone around you with your business before you can be successful at your business. She has the first step mastered. Now three key questions have to get answered:

• What is the direction/mission?
• How do we get it to the people?
• How is she compensated?

Usually when you figure out the mission statement - where your heart tells you to go - the rest falls into place.